Website Copy That Attracts Your Dream Clients—and Converts Them Naturally, No Pressure Needed.

Whether you have a course, product, or service to share, let’s craft SEO-optimized, audience-focused copy that builds trust, drives action, and turns your website into a client-generating powerhouse.

Your Website Copy Should Work as Hard as You Do—Let’s Make It Happen.

Your website is your 24/7 digital storefront, but if it’s not connecting with your perfect-fit clients or showing up in the right searches, it’s costing you real opportunities. 

Whether you need brand-new copy or a strategic refresh, I’m here to help you craft content that attracts, engages, and converts visitors— all while boosting your online visibility.

Let’s turn your website into a client-generating powerhouse with SEO-fueled, psychology-driven copy that speaks directly to your audience.

Is It Time For a Web Copy Overhaul?

Your website copy could be holding your marketing back if…

  • Site visitors aren’t becoming clients

  • You’re not showing up in the search results that matter to your potential clients

  • Your old copy doesn’t align with where your brand is now

  • You’ve tried tweaking your copy but aren’t seeing the results you’re after

  • You want to stand out in a crowded market but aren’t sure how

The Benefits of SEO-Fueled Website Copy

When we work together you’ll enjoy:

  • Search-optimized copy that helps the right clients find you

  • Psychology-driven messaging that connects with your audience and builds trust

  • Clear, compelling content that guides visitors to act—without sounding sales-y.

  • More time for your business and life while I handle the copy and strategy

  • A strategic, marketing-focused approach that aligns your messaging with your goals and connects with your ideal clients

The Website Copy Refresh

Transform Your Existing Copy into a Client-Attracting Powerhouse.

Your website copy doesn’t always need a total rewrite—sometimes, it just needs a strategic refresh to work harder for you. 

The Stellar Copy Refresh fine-tunes your existing copy so it boosts your conversion chances, helps you show up in right-fit searches, and better aligns with where your brand voice and vision is today.

What’s Included:

  • A full copy critique and review of up to 5 website pages to evaluate your connection and conversion potential

  • Strategic updates on each page to enhance your content, align your brand voice and marketing messaging, and foster lasting client connections

  • An SEO keyword research database tailored to your ideal clients so you can continue to show up in key searches

  • A content strategy game plan with ideas for future copy, blog posts, and repurposing content (e.g., social media, emails).

  • Next-step suggestions on implementing and expanding your refreshed copy for maximum impact

 Investment: $2,100


The Website Copy Week

Get Connection-Creating Website Copy—Done in Just One Week.

Need a brand-new copy that’s ready to launch?

The Website Copy Week is designed for those who want high-quality, SEO-optimized website copy– without dragging the process out for months.

What’s Included:

  • A Pre-Call Review Form to gather all the details about your business, clients, and goals.

  • A 1:1 Content Planning Call to align on strategy before I start writing.

  • 2-3 pages of SEO-fueled website copy, professionally copyedited and ready to publish.

  • Backend SEO assets (meta descriptions and title tags) for each page.

  • A curated set of focus keywords to guide your future content creation.

Investment: $3,000

Meet Your Website Copywriter

Hi, I’m Nicole

A former school counselor with over a decade of experience in education and counseling. I’ve worked with tech companies, nonprofits, educational institutions, and related professionals to craft copy that connects, converts, and helps you show up online.

So, instead of explaining piles of subject matter to your copywriter, you can seamlessly hand off your project, knowing that you’ll receive thoroughly researched, deftly written, and passionately crafted copy from someone as dedicated to moving your field forward as you are.

When working on your website copy, I keep you in the loop with milestone emails and use my psychology background to searcher-intent research and keyword research. And I’ll draft copy that connects with your right-fit clients fostering trust with those clients for the long haul.

The result? A seamless process that allows you to focus on your vital work while providing copy that helps you continue to serve more amazing clients.

What Matters Most to Me

Education:  At the heart of my work is a desire to make learning accessible for more people in meaningful ways. From neurodivergent learners accessing new technology designed just for them to children engaging with social-emotional learning to foster better mental health to adults reskilling to get their dream job in our ever-evolving workforce, I want education to be a lifelong adventure so that everyone has a chance to stay stellar.

Empathy: Understanding the stories and experiences of others connects us. It’s how we come to trust one another and helps us make decisions. Empathy is a cornerstone of my work because it ensures that I fully understand my clients, their businesses, and their vision.

Impact: I put my expertise and passion into action so that my clients' missions can be driven forward by the work I do each day. I don’t do work for the sake of work. I am efficient, purposeful, kind, creative, thorough, and here for my clients because that’s what’s needed to make an impact.

And I’d be grateful for you to be one of those clients!

What Makes Our Copy Stellar

When I craft website copy I bring together a constellation of approaches that help me deliver the best possible content:

  • Well-honed marketing sensibilities

  • Strategically-selected questions

  • Targeted SEO research

  • An understanding of how to connect our clients with the people who will benefit most from the work they do in the world.

I provide thorough, detailed, and strategic webpages with connection at their core.

  • I’m a retired school counselor and English teacher and spent ten years in education before starting my own copywriting company. So, I’m no stranger to how parents, teachers, administrators, stakeholders, schools, and districts handle decisions.

    This means you’ll spend less time explaining the industry topics you want to cover to your copywriter and more time on the things that matter most to you.

  • Understanding what your potential clients are already searching for online can help you magnetize your right-fit clients and show Google what your website is all about so it positions you on the precise search result pages.

    That’s why each piece we create includes SEO and client psychometric research – baked right in. And, if you decide to repurpose the piece, your new content also benefits from these efforts!

  • I draft all copy with care (and plenty of tea!). In addition, all copy is professionally copyedited and proofread.

    So, the final version of your project has a team of experienced eyes on it .

    The result reflects the best possible copy, ready to connect you with your potential clients and move your mission forward!

Ready to Transform Your Website Copy?

Your website deserves copy that works as hard as you do. Whether you need a refresh or a complete rewrite, I’m here to help you attract the right clients, boost your visibility, and grow your business.

Let’s chat!

Book a free connection call to discuss your goals and explore how we can work together to create copy that converts.