Create more opportunities for student and client connections with copy that turns fence-sitters into true blue clients.
Are you in the business of helping others learn? Well, I’m in the business of helping you.
How I Help You Stay Stellar:
Are You
Looking to Stand Out In Searches?
✦ Have a website but aren’t sure it’s attracting the right potential clients?
✦ Want to establish yourself as a thought leader but don't know where to begin?
Struggling with Case Studies?
✦ You’ve done case studies in-house or outsourced them, but they didn’t hit the mark.
✦ Despite stellar client feedback, you need a streamlined case study process to pursue other growth areas.
In Need of More Insightful Content?
✦ Ready to create content that influences customer decisions and consistently hits the mark?
✦ You want to show up in results your clients are already searching for.
✦ Unsure if your wording is attracting new clients or growing your reach?
✦ Tired of explaining ed industry terms and best practices to past copywriters?
Let's refine your content marketing strategy to better meet your goals and connect with clients.
Imagine If You Could…
✦ Confidently post your marketing copy, knowing it connects with clients, influences their decisions, and boosts your visibility on Google.
✦ Save time on writing time-intensive, high-impact copy pieces.
✦ Create a resource library full of strong marketing assets for
online campaigns,
sales calls,
presentations,
conventions,
interviews,
speaking engagements,
and press releases
—all stemming from a single investment in a long-form asset.
✦ Share case studies that not only connected with clients but also nurtured lasting relationships and propelled your mission forward.
✦ Work with a writer who understands your industry— freeing you to focus on what truly matters in your work.
That’s exactly what happens when we work together.
Here’s How I Connect You with Your Stellar Future Clients:
These long form assets are all I do. Becasue I know you don’t just need copy that looks good (though, I’m here for that).
What you really need is messaging that works hard for you now and for the long haul.
You need narrative content that creates connections, leads clients to take steps to work with you (sign up for that email list, subscribe to the newsletter, book that call), and helps you show up in search results for things they’re already looking for!
You deserve marketing assets that help you as much as you help everyone else.
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What would it mean to have your blogs, social posts, email newsletters, updating Google My Business, and even liaising with your SEO and Ads partners done for you each month?
My guess is you and your team would have more time to connect with your clients.
Or you’d have more time to spend outside of work taking care of yourselves.
Either way, the business would benefit.Oh, and that free headspace that comes with not staring at a blank Google doc to write an email or LinkedIn post?
That’s what’s possible with the Copy and Content Strategy retainer.
It takes vital but time-consuming content strategy pieces off of your plate while keeping you in the know.And it positions you as a trusted go-to resource for current and potential clients alike!
The Copy and Content Strategy Retainer Includes:
1 Blog Per Month
Each blog features
SEO keyword research
A Meta description and slug
Free stock image sourcing
Scheduling in the website backend
1 Newsletter Email Per Month
Each newsletter email features
Copy for your monthly newsletter
Topics selected collaboratively
Scheduling in your selected software
12 Social Posts Per Month
Each month your social posting features
Drafting of copy for 12 social media posts
Canva Design for each post
Scheduling those posts for sharing on up to 4 social channels (Ex: LinkedIn, X, Instagram, Facebook)
Each Month You’ll Also Enjoy
Regular updates to Google My Business to share what was posted to LinkedIn
Management of SEO copy and content with your SEO Partner
Management of paid ads strategy with your Agency Partner
Monthly meetings to remain on the same page, share strategic insights, and plan for what’s next
Optional Add-On: 6 Month Strategy + Planning Meeting to map out your big-picture copy and content strategy goals so they also become part of our calendar.
Note: This is stellar when planning to tackle website copy, case studies, or white papers.Starting at $3,500
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The right case study can turn prospective clients into loyal ones. This stellar approach to social proof allows you to show real-world examples of your organization solving client challenges rather than simply hoping they’ll take your word for it when you promise results.
A typical case study package includes:
✦ Product, company, and interviewee research
✦ Planning, Question Selection, and Approval Process
✦ Scheduling and Conducting One Client Interview
✦ Recording Of The Case Study Interview
✦ AI Transcript of The Case Study Interview
✦ One Case Study
✦ Copy For A Presentation Slide
✦ One Round Of Revisions
From thorough background research to empathically conducted client interviews to strategically crafted case study copy, your client success stories will provide you with a connection-driving marketing asset that will help you reach more of the people you can best serve.
Starting At: $1,300
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Whether your website copy has been on your site for ages or you’ve crafted it in house and are less than thrilled with the results, a copy refresh delivers SEO writing insight and support with one of your business’ most impactful marketing assets.
The Copy Refresh Includes:
✦ 60-minute Content Call: So we can get on the same page when it comes to the strategy for your copy refresh. I'll answer any questions you may have and ask a few clarifying questions of my own regarding the direction of your copy, your ideal client, and your SEO goals.
✦Refreshed Copy for up to 5 of your website pages: to enhance conversion and connection potential, copywriting strategy, and on-page SEO strategy. From adding copy or potential SEO keywords to employing copywriting strategies or emotional copy techniques, the Copy Refresh is designed to enhance your existing copy.✦ One round of Final Revisions (as needed) so your website copy reflects your brand voice and vision.
Imagine having a copywriter review and revise your core website pages so they more effectively connect with your future favorite clients to show them that you’re the go-to resource they need while helping you show up more often in searches they’re making online each day. That’s what great website copy can do because it never stops working hard for you.
Starting At: $1,250
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With a strong SEO foundation, psychology-backed copywriting, and insight gained from experience in the field, my Website Copy Projects are a small-clientele, elevated take on traditional agency copywriting.
Your Website Copywriting Package Includes:
✦ A 1:1 or 1:Team Content Planning Call
✦ SEO Optimized Copy and backend SEO assets for each page to help you get found in online searches
✦ One round of revisions to get everything just right
✦ A set of Google-results-focused keywords so you can continue to write content that shows up in search
Website copy is the foundation of your business messaging and online presence. It helps you to share your work with the world and can help you create all other copy for your business. So, stellar copy isn’t just nice to have here, it’s essential.
Starting At: $2,100
Hi I’m Nicole
As someone who spent over a decade in education and mental health, both as a teacher and as a school counselor, I know the value of your work.
I'm fully invested in helping you expand your reach, so your essential work continues seamlessly.
When we work on your copywriting project together, I’m bringing my all so you can continue making a difference for your clients
So, if you’re ready to free up your time, share client success stories, and grow your organization’s thought leadership, we should talk.
What Matters Most to Me
Education: At the heart of my work is a desire to make learning accessible for more people in meaningful ways. From neurodivergent learners accessing new technology designed just for them to children engaging with social-emotional learning to foster better mental health to adults reskilling to get their dream job in our ever-evolving workforce, I want education to be a lifelong adventure so that everyone has a chance to stay stellar.
Empathy: Understanding the stories and experiences of others connects us. It’s how we come to trust one another and helps us make decisions. Empathy is a cornerstone of my work because it ensures that I fully understand my clients, their businesses, and their vision.
Impact: I put my expertise and passion into action so that my clients' missions can be driven forward by the work I do each day. I don’t do work for the sake of work. I am efficient, purposeful, kind, creative, thorough, and here for my clients because that’s what’s needed to make an impact.
And I’d be grateful for you to be one of those clients!
Let’s Connect!
Turn fence-sitters into new clients and create lasting relationships with stellar copy that will serve you for the life of your business.
Get started with a complimentary Connection Call!
What Clients Are Saying
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Before working with Nicole, the term "SEO" made me anxious because I didn't know much about it and how to implement SEO into my business. Since working with her, I truly feel more confident and empowered as a business owner. She’s helped me increase my online visibility, understand how to create more intentional and purposeful content that invites more connection with my audience, and how to work smarter, not harder.
Jennifer Eisenman, Life Coach
Jennifer Kate Coaching -
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Before working with Nicole, I was worried that a copywriter wouldn’t understand the kind of voice I wanted my brand to have. This fear couldn’t be further from reality after working with Nicole. She far exceeded any expectations that I had. I actually cried happy tears when I read the FIRST draft of the copy. She was able to capture my brands’ voice and tell my story better than I could have ever imagined.
Karisa Perrone, Owner/Designer
Velvet & Slate -
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It’s always hard to find someone who can capture the right voice or tone. And, working remotely, it’s sometimes hard to coordinate within tight deadlines. But Nicole was able to jump right in with little direction to capture the different voices of our various clients and complete projects in a timely manner. By partnering with Nicole, we’ve been able to continue to grow our client base.
Brittany DeMauro, Content Director
Revelation Creative
