Content that positions you as a trusted resource for clients, grows your reach, and saves your team time and energy?

It’s possible, with a retainer that takes more than just copywriting off your plate.

What would it mean to have your blogs, social posts, email newsletters, updating Google My Business, and even liaising with your SEO and Ads partners done for you each month? 

Would your team would have more time to connect with your clients?

Would you have more time to spend outside of work taking care of yourself?

Either way, there’s no doubt that your business would benefit. 

And that free headspace your team members get back from the time they don’t waste staring at a blank Google Doc?
That’s what’s possible with the Content Marketing Retainer,

This partnership-style retainer takes vital but time-consuming content strategy pieces off of your plate while keeping you in the know. 

And it positions you as a trusted go-to resource for your current and potential clients alike!

Imagine having…

  • Greater visibility in the online searches your potential clients are already making

  • A wealth of resources for site visitors including potential future content for a membership, course, or other offers

  • A partner to update your Google My Business content every month

  • Assistance in keeping your Ads and SEO partners in the loop without lifting a finger.

  • Your blog process managed from SEO and content research to drafting, proofreading, and backend scheduling

  • Done-for-you email newsletters and pillar content social media posts that go right on time each month

My Clients Wanted Those Things Too! So I Created…

The Copy and Content Strategy Retainer

This retainer is designed for small teams who are looking for relief from the constant content-creation cycle.
You’ll enjoy ongoing SEO content strategy and implementation including SEO keyword research, outlining, drafting, professional copywriting, professional proofreading and editing, backend scheduling and posting, and a collaborative approval process so you give the final thumbs up to what goes out.

Our partnership allows you to stay focused on the work you love most while your content marketing strategy reaches more potential clients and fosters true-blue lasting relationships. 

Here’s What’s Included

1 Longform Blog Per Month

Each blog features

  • SEO keyword research

  • Topic research  as needed

  • A Meta description and slug

  • Free stock image sourcing 

  • Scheduling in your website backend

1 Email Newsletter Email Per Month

Each newsletter email features

  • Copy for your monthly newsletter

  • Topics selected collaboratively

  • Scheduling in your selected software

12 Pillar Social Posts Per Month

Each month your social posting features

  • Drafting of copy for 12 social media posts

  • Canva Design for each post

  • Scheduling those posts for sharing on up to 4 social channels (Ex: Linkedin, X, Instagram, Facebook)

Each Month You’ll Also Enjoy

  • Regular updates to Google My Business to share what was posted to Linkedin

  • Management of SEO copy and content with your SEO Partner

  • Management of paid ads strategy with your Agency Partner

  • Monthly meetings to remain on the same page, share strategic insights, and plan for what’s next

Investment: $3,500

Our Collaborative Process

The Connection Call

You’ll book a connection call so we can explore the goals you have for your business and the SEO content marketing strategy that supports it.


If we decide to collaborate, after the call I’ll send you your initial documents including your client contract and initial invoice.

Once those initial documents are squared away, we’ll book our first Content Planning Call to kick off our work together!

Content Planning Call + Drafting

On this call, we’ll discuss the first set of content pieces we’ll create together and construct a content call schedule for the next 4-6 months.

Then I’ll get to work.

My efforts include:

  • Researching, outlining, and drafting your content pieces

  • Creating and scheduling any necessary content and accompanying assets

  • Connecting with any of your related agency partners including paid ads partners, graphic or visual designers, SEO agency partners, and the like.

  • Checking in with you along the way

Editing, Review + Delivery

When I’ve completed your draft, I’ll submit it to you for feedback.

Upon approval, it will go to a professional editor.

After the editor completes their review I’ll schedule each piece and liaise with all necessary parties.

Finally, I’ll deliver updates and relevant data reports via email.

Meet Your Content Marketing Retainer Partner

Hi, I’m Nicole

A former school counselor with over a decade of experience in education and counseling. I’ve worked with tech companies, nonprofits, educational institutions, and related professionals to craft copy that connects, converts, and helps you show up online.

So, instead of wondering if someone can keep a deadline or stay on top of multiple projects, you’ll know I have your back. And you’ll receive thoroughly researched, deftly written, and passionately crafted copy from someone as dedicated to moving your field forward as you are.

When taking on your retainer, I keep you in the loop with milestone emails, promptly schedule all content, and ensure that we work far enough ahead that your content can be professionally proofread (as long as we stick to the schedule I suggest). Because I know your business requires you to stand out as a leader, a resource, and a beacon of trust in your field. So, that’s what we’re going to do together: Position you as exactly that organization, that resource, and that place that your clients can turn to when they need the help you provide.

In my time as a copywriter, I’ve offered several different retainers and I’ve seen my colleagues do the same. But what was often missing was a sense of partnership.

That’s why this retainer is different.

I not only help you create an SEO-driven content and copy strategy, but I help you implement it throughout 4, 6, and even 12 months. From your SEO keywords and searcher intent and competitor research to your brand voice and pillar social posts and even in your email newsletters and what you share on your Google My Business profile.

Everything we draft will be streamlined, seamlessly interwoven, and speak to your core message.

So, no matter what platform a potential client finds you on they get to know you and see you as a trustworthy resource who can really help them.

That’s how you and I will turn potential clients and fence-sitters into your true blue clients.

Let’s make it happen!

What Makes My Copy Stellar

When I craft your content I bring together a constellation of approaches:

  • Well-honed marketing and psychology education and experience

  • Targeted SEO and topic research

  • An understanding of how to connect clients with those who benefit most from their work

  • A collaborative spirit coupled with an ability to get things done independently

And as a result, I provide thorough and strategic copy with connection-fostering at the core.

So you can:

  • Reach more of the right people more often

  • Let them know how you can help them right now

  • Create true blue, long-lasting client relationships

What You Can Expect

  • I’m a retired school counselor and English teacher and spent ten years in education before starting my own copywriting company. So, I’m no stranger to how parents, teachers, administrators, stakeholders, schools, and districts handle decisions.

    This means you’ll spend less time explaining the industry topics you want to cover to your copywriter and more time on the things that matter most to you.

  • Understanding what your potential clients are already searching for online can help you magnetize your right-fit clients and show Google what your website is all about so it positions you on the precise search result pages.

    That’s why each piece we create includes SEO and client psychometric research – baked right in. And, if you decide to repurpose the piece, your new content also benefits from these efforts!

  • Nicole drafts all Stay Stellar copy with care (and plenty of tea!). In addition, all copy is professionally copyedited and proofread.

    So, the final version of your project has a team of experienced eyes on it . And minds behind it. That’s right, stellar writing doesn’t happen in a vacuum.

    The result reflects the best possible copy, ready to connect you with your potential clients and move your mission forward!

Get Your Team’s Time Back

Create a wealth of resources for your organization with SEO-fueled blogs, noteworthy email newsletters, and brand-story-focused pillar social posts all done for you from start to finish. 

As your partner in fostering lasting relationships, I’d love to help you turn some fence-sitting audience members into true blue clients.

Let’s connect about it on a complimentary Connection Call!