Make learning accessible, transformative, and inclusive with copy that converts.

Are you in the business of helping others learn? Well, I’m in the business of helping you.

How I Help You Stay Stellar:

  • Copy and Content Strategy Retainers

  • Case Study Copywriting

  • Blog Copywriting Retainers

  • Website Copywriting + Copy Refreshes

  • White Paper + Guide Copywriting

Challenges You Might Recognize

Struggling with Case Studies?

✦ You’ve done case studies in-house or outsourced them, but they didn’t hit the mark.

✦ Despite stellar client feedback, you need a streamlined case study process to pursue other growth areas. 

Looking to Stand Out?

✦ Want to establish yourself as a thought leader but don't know where to begin?

✦ Tired of explaining basic terms and best practices of the mental health or education sectors to copywriters?

Need Impactful Content?

✦ Ready to create content that influences customer decisions and consistently hits the mark?

✦ You want to show up in results your clients are already searching for.

✦ Unsure if your wording is attracting new clients or growing your reach? 

Let's refine your strategy to better meet your business goals.

Imagine If…

✦ You could confidently share your marketing copy, knowing it connects with clients, influences their decisions, and boosts your visibility on Google.

✦ You and your team were relieved from writing time-intensive, high-impact copy pieces.

✦ You held strong marketing assets for

  • online campaigns,

  • sales calls,

  • presentations,

  • conventions,

  • interviews,

  • speaking engagements,

  • and press releases

—all stemming from a single investment in a long-form asset.

✦ Your case studies not only connected with clients but also nurtured lasting relationships and propelled your mission forward.

✦ Working with a writer who understands your industry— frees you to focus on what truly matters in your work.

That’s exactly what happens when we work together.


Why Choose Me?

✦ Beyond Good Looks: Sure, we create copy that looks good—but what you really need is copy that works hard for you for the long term. From creating connections to ensuring visibility in search results, we're here to make sure your copy not only attracts but, more importantly, converts.

✦ You Deserve the Best: You need copy that creates connections and supports your efforts as much as your efforts support your clients. Whether it's signing up for your email list, subscribing to your newsletter, or booking a call, you’re showing up in search results.

Here’s How I Connect You with Your Stellar Future Clients:

These long form assets are all I do. Becasue I know you don’t just need copy that looks good (though, I’m here for that). What you really need is messaging that works hard for you now and for the long haul.

You need narrative content that creates connections, leads clients to take steps to work with you (sign up for that email list, subscribe to the newsletter, book that call), and helps you show up in search results for things they’re already looking for!

You deserve marketing assets that help you as much as you help everyone else.

  • What would it mean to have your blogs, social posts, email newsletters, updating Google My Business, and even liaising with your SEO and Ads partners done for you each month? 

    My guess is you and your team would have more time to connect with your clients.

    Or you’d have more time to spend outside of work taking care of yourselves.

    Either way, the business would benefit. 

    Oh, and that free headspace that comes with not staring at a blank Google doc to write an email or LinkedIn post?

    That’s what’s possible with the Copy and Content Strategy retainer.

    It takes vital but time-consuming content strategy pieces off of your plate while keeping you in the know.

    And it positions you as a trusted go-to resource for current and potential clients alike!

    The Copy and Content Strategy Retainer Includes: 

    1 Blog Per Month

    Each blog features

    • SEO keyword research

    • A Meta description and slug

    • Free stock image sourcing

    • Scheduling in the website backend

    1 Newsletter Email Per Month

    Each newsletter email features

    • Copy for your monthly newsletter

    • Topics selected collaboratively

    • Scheduling in your selected software

    12 Social Posts Per Month

    Each month your social posting features

    • Drafting of copy for 12 social media posts

    • Canva Design for each post

    • Scheduling those posts for sharing on up to 4 social channels (Ex: LinkedIn, X, Instagram, Facebook)

    Each Month You’ll Also Enjoy

    • Regular updates to Google My Business to share what was posted to LinkedIn

    • Management of SEO copy and content with your SEO Partner

    • Management of paid ads strategy with your Agency Partner

    • Monthly meetings to remain on the same page, share strategic insights, and plan for what’s next

    Optional Add-On: 6 Month Strategy + Planning Meeting to map out your big-picture copy and content strategy goals so they also become part of our calendar.

    Note: This is stellar when planning to tackle website copy, case studies, or white papers. 

    Starting at $3,500

  • The right case study can turn prospective clients into loyal ones. This stellar approach to social proof allows you to show real-world examples of your organization solving client challenges rather than simply hoping they’ll take your word for it when you promise results. 

    A typical case study package includes:

    ✦ Product, company, and interviewee research

    ✦ Planning, Question Selection, and Approval Process

    ✦ Scheduling and Conducting One Client Interview

    ✦ Recording Of The Case Study Interview

    ✦ AI Transcript of The Case Study Interview

    ✦ One Case Study

    ✦ Copy For A Presentation Slide

    ✦ One Round Of Revisions

    From thorough background research to empathically conducted client interviews to strategically crafted case study copy, your client success stories will provide you with a connection-driving marketing asset that will help you reach more of the people you can best serve.

     Starting At: $1,300

  • Blog retainers are designed to help you develop your online and search visibility and position you as the go-to resource for your future favorite clients by taking content strategy and development off your mind and out of your way.


     While we can develop a personalized blog retainer to suit your specific needs, a standard blog retainer includes:

    ✦ A set of 1.5-2,000+ word blogs per month 

    ✦ A Meta-Description for each blog so those who find you in search know your blog post is just what they’re looking for

    ✦ An engaging summary of the blogs, including a set of key takeaways (perfect for repurposing in your email newsletters, social posts, and other marketing assets)

    ✦ One round of revisions to ensure the copy reflects your precise company perspective on the topic

    ✦ Professional copyediting and proofreading on the post-revision draft so everything is pristine when you share it with potential clients.


    ✦ Plus: A Brief Quarterly Website Check-Up to ensure your site is working hard for you and providing the best possible platform for your blog


    Boost your search visibility, and deliver repurpose-ready copy assets while giving you back your time.

    Starting At: $1,700

  • Whether your website copy has been on your site for ages or you’ve crafted it in house and are less than thrilled with the results, a copy refresh delivers SEO writing insight and support with one of your business’ most impactful marketing assets.

    The Copy Refresh Includes:

    ✦ 60-minute Content Call: So we can get on the same page when it comes to the strategy for your copy refresh. I'll answer any questions you may have and ask a few clarifying questions of my own regarding the direction of your copy, your ideal client, and your SEO goals.

    ✦Refreshed Copy for up to 5 of your website pages: to enhance conversion and connection potential, copywriting strategy, and on-page SEO strategy. From adding copy or potential SEO keywords to employing copywriting strategies or emotional copy techniques, the Copy Refresh is designed to enhance your existing copy.

    ✦ One round of Final Revisions (as needed) so your website copy reflects your brand voice and vision.

    Imagine having a copywriter review and revise your core website pages so they more effectively connect with your future favorite clients to show them that you’re the go-to resource they need while helping you show up more often in searches they’re making online each day. That’s what great website copy can do because it never stops working hard for you. 

     Starting At: $1,250

  • With a strong SEO foundation, psychology-backed copywriting, and insight gained from experience in the field, my Website Copy Projects are a small-clientele, elevated take on traditional agency copywriting.

    Your Website Copywriting Package Includes:

    ✦ A 1:1 or 1:Team Content Planning Call 

    ✦ SEO Optimized Copy and backend SEO assets for each page to help you get found in online searches

    ✦ One round of revisions to get everything just right 

    ✦ A set of Google-results-focused keywords so you can continue to write content that shows up in search 

    Website copy is the foundation of your business messaging and online presence. It helps you to share your work with the world and can help you create all other copy for your business. So, stellar copy isn’t just nice to have here, it’s essential. 

    Starting At: $2,100


  • White papers are excellent lead magnets, that can foster your company’s thought leadership and help you stand out from your competition. But they require a great deal of time, research, and strategy to make an impact where it matters.


    While  we can develop a more comprehensive white paper package that helps you reach your unique marketing goals, each white paper I craft includes:

    ✦ A Content Planning Call to discuss the strategy and direction of your white paper

    ✦ Research and Outline Approval before copy drafting begins

    ✦ Your full-length white paper

    ✦ One round of revisions to ensure the copy reflects your precise company perspective on the topic and the input of  your key stakeholders

    ✦ Professional copyediting and proofreading on the post-revision draft so everything is pristine when you share it with potential clients.


    Whether you’re trying to close sales, gain leads, or stand out from competitors, we can draft a white paper that allows you to support your clients and grow your business.

    Starting At: $3,800

  • As someone who spent over a decade in education and mental health, both as a teacher and as a school counselor, I know the value of your work. 

    I'm fully invested in helping you expand your reach, so your essential work continues seamlessly.

    When we work on your copywriting project together, I’m bringing my all so you can continue making a difference for your clients

    So, if you’re ready to free up your time, share client success stories, and grow your organization’s thought leadership, we should talk.

What Clients Are Saying

  • Before working with Nicole, the term "SEO" made me anxious because I didn't know much about it and how to implement SEO into my business. Since working with her, I truly feel more confident and empowered as a business owner. She’s helped me increase my online visibility, understand how to create more intentional and purposeful content that invites more connection with my audience, and how to work smarter, not harder.

    Jennifer Eisenman, Life Coach
    Jennifer Kate Coaching

  • Before working with Nicole, I was worried that a copywriter wouldn’t understand the kind of voice I wanted my brand to have. This fear couldn’t be further from reality after working with Nicole. She far exceeded any expectations that I had. I actually cried happy tears when I read the FIRST draft of the copy. She was able to capture my brands’ voice and tell my story better than I could have ever imagined.

    Karisa Perrone, Owner/Designer
    Velvet & Slate

  • It’s always hard to find someone who can capture the right voice or tone. And, working remotely, it’s sometimes hard to coordinate within tight deadlines. But Nicole was able to jump right in with little direction to capture the different voices of our various clients and complete projects in a timely manner. By partnering with Nicole, we’ve been able to continue to grow our client base.

    Brittany DeMauro, Content Director
    Revelation Creative